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About

CONSUMER ELECTRONICS

Switch on smarter campaigns

Reach the right electronics shoppers by tapping into billions of intent signals, precise audiences, dynamic messaging, and omnichannel activation to drive more sales on brand.com or retailer. com.

Turn research and hesitation into action

Challenge 1

Big-ticket items mean big research before every buy.

Problem

Consumer electronics often come with a high price tag, leading to more research and consideration and a longer journey prior to purchase.

Solution

Activate a multi-channel campaign across the open web, retail media, social, and CTV to stay top of mind as shoppers research and weigh their options. 

How Criteo helps

Our omnichannel advertising solutions help you reach electronics shoppers across every screen, every stop, every step of their journey.

Challenge 2

Frugal shoppers will think twice about pricey devices.

Problem

Price-conscious consumers are less likely to splurge on new electronics that hit their wallets too hard.

Solution

Match consumers to products that fit their lifestyle, highlighting prices, add-ons, and product specs that are right for them. 

How Criteo helps

With Commerce Audiences, segment users by spending patterns or product price points to connect in-market consumers to all of your product lines. 

OUR PLATFORM

Ad tech to help you sell your tech

Commerce Audiences

Commerce Audiences

Full-funnel activation

Full-funnel activation

Measurement

Measurement

From smartphones to smart homes—reach shoppers eyeing their next gadget

Every CE shopper’s path to their next device looks different. Using AI and real-time commerce signals, we build hyper-relevant electronics audiences. Whether they’re comparing specs, saving items to a wishlist, or ready to buy, we connect you with them at the right moment.

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Target every tech shopper

Hi fi fans, deal hunters, gamers – reach them all by customizing audiences based on SKU, category, and/or price point.

Optimize with conversion data

Conversion Events unlock full-funnel optimization—track engagement, leads, and more beyond visits and sales.

Turn CRM data into sales

Leverage your CRM data to reach customers who have shown interest or purchased your products.

Engage CE shoppers everywhere

Drive product discovery with a mix of video and display ads across the open web, social, and CTV. Reach CE shoppers where they’re streaming and scrolling, tell your brand story, and spark their next upgrade.

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Raise your ROAS

Create a seamless experience and boost ROAS by pairing upper funnel video and display with lower funnel retargeting.

Smarter bids, better results

Always hit your goals with AI that automatically adjusts bids to ensure campaigns meet your chosen KPI.

Personalize ads for every shopper

Show the right product to the right person at the right time with Dynamic Creative Optimization technology.

Get a high-definition view of what your campaigns are delivering

No one likes a blurry picture. Clearly see the impact of your campaigns with analytics that show you how every channel and format is performing across a wide range of metrics.

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Measure offline and online sales

Bring your offline sales data into the picture to see the full impact of your campaigns.

Measure new-to-brand customers

See how campaigns are driving new-to-brand buyers, growing your base, and winning share from competitors.

Set your own windows

Flexible attribution windows let you align measurement with the right buying cycle and shopper behavior.

Onsite

Onsite

Offsite

Offsite

Advanced Analytics

Reach electronics shoppers at the digital point of sale

Will shoppers see your brand on the digital shelf? Ensure visibility, influence consideration, and drive conversions on retailer websites with a full-funnel retail media approach.

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Attract with onsite video

Tell your brand story while simultaneously presenting products for purchase with a powerful format that blends branding and performance.

Influence with onsite display

Help shoppers put you at the top of their consideration list with premium placements such as homepage banners and in-grid ads.

Convert with sponsored products

Ensure visibility on search results and product detail pages. Run in tandem with onsite video and display to boost performance.

Reach retailer audiences on the open web

Connect with your ideal audience earlier in their shopping journey. Inspire purchases and boost brand awareness by reaching unique audiences across the open internet.

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Extend your reach

Target audiences using retailer first-party data across the open web, ensuring precise targeting and broader exposure.

Stand out with offsite display

Use static and dynamic images to highlight brand and product messaging, helping to build awareness and consideration across the open internet.

Tell your story with offsite video

Use compelling video content to inspire purchases and foster brand affinity, utilizing existing video assets for seamless deployment.

Tie everything back to sales

The beauty of retail media? You can directly connect your ads to sales at the product level.

View near real-time, SKU-level closed-loop measurement and understand the value of your advertising spend.

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Understand overall performance

Track by solution, keyword, location or product. Improve efficiency with missed opportunities report and budget recommendations.

Assess brand competitiveness

See how your KPIs compare to category benchmarks and measure changes in your share of a category or keyword.

See the online/offline impact

Get a holistic view of the impact of your media spend by tying ad exposure to in-store sales on select retailers.

What’s powering consumer electronics purchases in 2025?

A few insights from our Global Consumer Electronics report:

Gamers are power buyers.

Gamers are up to 9X more likely to buy complementary electronics, making them perfect cross-sell targets.

X marks the spot for loyalty.

While Gen X strongly favors brands they know (60%), Gen Y and Z show more openness to novelty.

22 chances to win.

On average, CE shoppers consider up to 22 products before purchasing, especially in higher-priced categories.

Plug in to the latest CE trends

Download the Consumer Electronics Pulse 2025 report, built on real-world sales and traffic data from our global brand and retail partners.

3 top tips for CE companies

1. Go for the cross-sell.

Build predictive audiences based on trigger products to re-engage shoppers with complementary items.

2. Keep ads powered on.

More research, more comparison, and more help from AI requires marketers show up early, often, and everywhere.

3. Run multi-retailer campaigns.

Shoppers that retailer hop look at more brands and transact and spend more—visibility across retailers is key.

Top CE brands driving growth with Criteo

Discover why 17,000+ global clients trust Criteo as their preferred partner.

HP levels up revenue per user 10X with Costco data and Criteo’s new Offsite Revenue Optimizer

855%

Uplift in conversion rate for users exposed to both onsite and offsite ads

HP levels up revenue per user 10X with Costco data and Criteo’s new Offsite Revenue Optimizer

Consumer Electronics

855%

Uplift in conversion rate for users exposed to both onsite and offsite ads

1054%

Uplift in revenue per user for those exposed to onsite and offsite ads

58%

Increase in click-through rate for users exposed to onsite and offsite ads

Denon Store by Audio Forum doubles ROAS and grew new buyer acquisition with GO! campaigns

2x

ROAS Increase for BAU Retargeting (+107% Increase in ROAS)

Denon Store by Audio Forum doubles ROAS and grew new buyer acquisition with GO! campaigns

Consumer Electronics

2x

ROAS Increase for BAU Retargeting (+107% Increase in ROAS)

238%

Increase in First time buyers (through inclusion of New Customer campaign)

Xiaomi drives awareness across OTT platforms using Criteo and Flipkart Ads

23.7M

Unique users reached across the open internet

Xiaomi drives awareness across OTT platforms using Criteo and Flipkart Ads

Consumer Electronics

23.7M

Unique users reached across the open internet

85%

Video completion rate

FAQs

Got questions? We've got answers.

How Criteo can help power your consumer electronics media strategy?

Criteo empowers consumer electronics brands with a full-funnel commerce media platform that connects shoppers to products at every stage of the journey. Using AI and real-time commerce signals, Criteo builds hyper-relevant audiences—from spec-comparing researchers to ready-to-buy shoppers—and activates campaigns across CTV, OLV, display, native, social and retail media placements. Brands can target by SKU, category, or price point, leverage CRM data, and access exclusive retailer inventory to drive performance. With transparent reporting and measurable outcomes, Criteo helps CE marketers boost visibility, conversions, and ROI across the open web and retail ecosystems.

What is consumer electronics advertising?

Consumer electronics advertising refers to marketing efforts aimed at promoting electronic products like smartphones, TVs, laptops, and wearable devices to consumers. It typically highlights product features, innovations, and lifestyle benefits through channels such as digital media, TV, and social platforms.

Which advertising strategies work best for CE brands?

The most effective CE advertising strategies combine educational content, omnichannel campaigns, and AI-driven audience targeting. Brands succeed by showcasing product demos, building awareness with video and display ads, optimizing for search, and retargeting users with personalized offers. Cross-sell campaigns and visibility across multiple retailers through onsite display and sponsored product ads also boost engagement and conversions.

Ready for CE campaigns powered by commerce intelligence?

Learn more about our commerce media solutions.