HP Inc. is a global technology leader known for its innovation in personal computing, printing, and digital solutions. With a legacy spanning decades, HP continues to drive technological advancements, delivering high-quality laptops, desktops, and accessories designed to meet the needs of both consumers and businesses.
The brand sought to strengthen its market presence and drive sales on Costco. To achieve this, HP aimed to shift its offsite campaigns from upper-funnel awareness KPIs to lower-funnel goals, optimizing for conversions and revenue rather than impressions and clicks.
HP partnered with Criteo to leverage Costco’s first-party data and reach high-intent shoppers. By creating highly targeted audience segments of potential laptop buyers, HP implemented a full-funnel strategy that combined Sponsored Products with Offsite campaigns.
A key component of this approach was Criteo’s new Revenue Optimizer, an AI-powered solution that analyzes user behavior and purchase signals to identify shoppers most likely to convert or make high-value purchases. This data-driven strategy ensured HP reached the right consumers at the right time, driving both onsite and offsite engagement to boost overall brand sales.
Criteo’s closed-loop reporting provided HP with granular insights into product-level sales outcomes, allowing for data-driven decision-making. Further, the implementation of the Revenue Optimizer yielded results that significantly outperformed previous campaigns:
