Xiaomi is one of the world’s leading consumer electronics companies that develops smartphones and smart hardware connected by an IoT platform. The company continuously pursues innovations, high-quality user experience, and operational efficiency.
To support the launch of Xiaomi’s new smartphone, the Redmi Note 12 5G, the company wanted to generate product awareness in India by leveraging an audience targeting campaign.
In addition to targeting tailored audiences, Xiaomi leveraged Criteo’s advanced bidding technology to achieve high video completion rates — thereby providing interested smartphone shoppers with comprehensive brand messaging and generating interest in the new product.
To further maximize awareness, Flipkart Ads and Criteo implemented a strategy that featured video ads across premium OTT channels, capitalizing on viewer engagement.
As a result of the partnerships with Criteo and Flipkart Ads, Xiaomi observed that their campaign reached an impressive 23.7 million unique users across the open internet and achieved a video completion rate of 85%.
