Carrefour is one the largest hypermarket chains in the world and a leader in the retail sector. Introduced to the Middle East and North Africa region in 1995 under Majid Al Futtaim, the company is now a leading retailer in the region and currently operates over 55 hypermarkets, over 50 supermarkets, and market leading online scheduled and rapid delivery service across MENA.
MAF Carrefour, the retailer’s Middle East and Africa segment of the business, wanted to continue expanding in the region by enhancing their onsite display campaigns through activating their first-party data based on transactional and behavioral insights. Their objectives included enriching their display advertising, creating relevant audience segments, and delivering personalized ads to reach both new and existing customers throughout their shopping journey.
In August 2024, MAF Carrefour leveraged Criteo’s Retail Media Platform to implement a Transactional/ Behavioral Audience Profile*. By integrating their first-party data, the retailer was able to target specific audience segments for targeted onsite display campaigns. This enabled:
Audience segmentation: Created audience segments based on customer profiles and behaviors from their first-party data.
Campaign activation: Ran targeted onsite display campaigns that leveraged the activated segments to boost engagement and performance.
Personalization: Delivered tailored ads to influence purchase behavior across various touchpoints throughout the customer journey.
The data-driven approach using first-party transactional and behavioral audience targeting generated impactful results across the onsite display campaigns with Criteo.
By utilizing first-party transactional and behavioral data to reach audiences more effectively, MAF Carrefour enriched their display campaigns with a seamless omnichannel strategy. This approach not only boosted campaign efficacy and engagement but also offered valuable insights that reinforce the path toward sustainable growth in the region.
*Contact List segments shared via API
**From 01/01/2024 to 30/09/2024 – Comparing all Onsite display campaigns without sponsorship
