With so many moving parts—and moving goal posts—it can be tough to stay on top of addressability. For the last word on the cookieless future for brands, join Nola Solomon, Criteo’s SVP, Global Go-to-Market Strategy & Enablement, for this on-demand webinar.
The future of digital advertising relies on brands’ ability to confidently reach the right users, with the right message, at the right time. While achieving this at scale, brands also need to be able to connect media investment back to real business outcomes.
Our multi-pronged strategy can do just that. To take full advantage, here are three things brands can do:
Start sharing your first-party data with Criteo using industry-standard hashing protocols to create future-proofed addressable IDs.
Implement OneTag on your site and share hashed PII (e.g. email addresses) with Criteo. OneTag is also necessary to participate in Google Privacy Sandbox testing, which will run throughout most of the first half of 2024.
Drive incremental sales by activating acquisition and retention campaigns and extend campaign reach into retail media and social environments—all in our holistic Commerce Media Platform.
Activate Criteo’s exclusive audiences, built using constantly refreshed behavioral and contextual signals to find your next best customers wherever they may be.
Our multi-pronged approach to addressability is a win-win for all of our partners. It preserves the personalization, performance, and measurement you need while our advanced AI decides which solution is best in any given moment. Get a full overview in our Addressability for Agencies on-demand webinar or contact us to talk to an expert.
Build your brand. Get more customers. Sell more stuff. Criteo’s Commerce Media Platform works for businesses of all sizes.
Go beyond walled gardens. With knowledge from 750m daily active users, Criteo can help you serve ads to totally new audiences based on their unique browsing and buying habits.
Leverage AI-powered, identity-resilient audiences that optimize across both behavioral and contextual data to engage new users in any environment, agnostic of third-party identifiers.
Deliver hyper-relevant ads that are powered in real-time by our AI Engine, which analyzes 120+ shopper intent signals from 35B daily browsing and buying events.
