It’s vital that agencies choose the right addressability solutions for their clients. To get ahead of the game on which strategy will work best for agencies, watch our on-demand webinar with Nola Solomon, Criteo’s SVP, Global Go-to-Market Strategy & Enablement.
Brands need their agency partners more than ever as they navigate a world without third-party cookies. Harness this opportunity to better guide clients towards success by advising on strategies for the addressable future.
So how can agencies unlock their clients’ full potential in 2024 and beyond?
If you haven’t already, find ways to bolster your first-party data by authenticating shoppers early on in the customer journey through promotions, content, loyalty programs, and other tactics.
The more first-party data you have, the more momentum your flywheel will generate to drive onsite traffic and sales, create more data insights, attract greater demand, inform your own media buying tactics, and so on.
For clients that are already collecting first -party data, ensure they’re sharing their data inventory with Criteo using industry-standard hashing protocols to create future-proofed addressable IDs.
Implementing OneTag onsite is required for passing hashed IDs to Criteo and participating in Google Privacy Sandbox testing, which will run throughout most of the first half of 2024.
Activate Criteo’s exclusive audiences, built using constantly refreshed behavioral and contextual signals to find your customers wherever they may be.
Our multi-pronged approach to addressability is a win-win for all of our partners. It preserves the performance, measurement, and monetization you need while our advanced AI decides which solution is best in any given moment. Get a full overview in our Addressability for Agencies on-demand webinar or contact us to talk to an expert.
Build your brand. Get more customers. Sell more stuff. Criteo’s Commerce Media Platform works for businesses of all sizes.
Go beyond walled gardens. With knowledge from 750m daily active users, Criteo can help you serve ads to totally new audiences based on their unique browsing and buying habits.
Leverage AI-powered, identity-resilient audiences that optimize across both behavioral and contextual data to engage new users in any environment, agnostic of third-party identifiers.
Deliver hyper-relevant ads that are powered in real-time by our AI Engine, which analyzes 120+ shopper intent signals from 35B daily browsing and buying events.
