Commerce Audiences
Personalization
Full-funnel travel advertising
Not all travelers are the same, and neither are their booking habits.
That’s why we use AI and real-time commerce signals to build hyper-relevant travel audiences. Whether they’re dreaming, planning, or ready to book, we help you reach them with the right message at the right time.
Connect with travel lovers, deal seekers, and more based on real browsing and booking behaviors. Or get strategic with segments like wedding planners or outdoor enthusiasts.
Scale your reach with prospecting and lookalike audiences built from thousands of intent signals. Focus on acquisition, awareness, or both.
Easily combine travel interests and behaviors to create the perfect segment for your campaign with Audience Builder.
Download the 2025 Spring Travel Pulse report, built on real-world sales and traffic data from our global brand and retail partners.
Discover why 17,000+ global clients trust Criteo as their preferred partner.
Travel advertising uses data and creative storytelling to connect with potential travelers at every step of their journey—from inspiration to booking.
It could be a display ad for a beachfront resort or a video showcasing hidden gems. By appearing where (and when) travelers are researching trips, brands can capture more bookings and build brand awareness.
We’ve built specialized travel solutions, complete with a dedicated algorithm that factors in signals like check-in and check-out dates. This means we can serve precisely targeted ads that reach travelers when they’re most likely to book.
A full-funnel approach—covering acquisition, retention, and retargeting—helps travel brands reach new customers, keep them engaged, and bring them back to book again.
Attract fresh audiences with eye-catching ads that highlight what makes your destinations memorable. Keep those travelers hooked with personalized offers and loyalty incentives. Finally, re-engage visitors who browsed without booking by reminding them of the trip they almost took.
The travel space is crowded, and travelers bounce between multiple sites and devices hunting for the best deals. Advertising helps keep your brand visible and relevant across the journey.
With Criteo’s AI engine, you can target the right traveler at every step of the funnel—turning scattered booking behavior into a predictable (and profitable) path. That means more efficient spend, stronger performance, and serious potential to hit your goals.
Combine your first-party data with Criteo’s AI to deliver pinpoint accurate ads everywhere travelers scroll—display, video, social, you name it—with always-on strategies that keep you in play before, during, and after the trip.
Want to spark wanderlust early? Blend your high-value audiences with premium, context-rich inventory so your brand pops up right when they’re skimming inspiration sites and dream itineraries. Then personalize every message to intent, location, and timing, wrap it in creatives that turns heads, and stay sharp on seasonality.
Track ROAS, conversions, and engagement as you go, tweak the mix, and watch performance climb.
Looking to watch your engagement bloom and give your sales a lift?
